Should Your Church Website Use A Slider/Carousel?

Should Your Church Use Sliders:Carousels? - Modern Outreach

Should Your Church Use Sliders/Carousels?

Read Time: 6 min

Should Your Church Use Sliders/Carousels?

Sliders have been a trend for church websites for some time now. You’ll usually find sliders/carousels loaded up with announcements and events at the top of church home page. But, are they effective? Should your church jump on the slider bandwagon? Despite their popularity, the answer is a resounding no and I’m going to explain why.

  • So…
    Should you use a slider/carousel on your church website?

  • No..
    You shouldn’t!

  • Why not?
    I thought you might ask..

  • Let’s say someone visits
    your website for the very first time. This person sees the slider and begins to read through your church announcements (which are likely no use to them)

  • For the sake of this example, let’s say that the first slide intrigues the person enough that they begin reading it. They go to click on it to find out more information and…

  • BAM. The slide changes before they can respond and then their attention is now consumed by something completely different.

  • Annoyed? So are your visitors…

Sliders focus on the wrong kind of visitor

There are two common kinds of visitors who will see your website. The first kind of visitor is a church member. The second kind is a new visitor who has never been to your church before.

Which kind of visitor is a slider for? Sliders are almost always for return visitors. They feature announcements and church events. A new visitor is not committed to your church and they do not know the people in your congregation so they have no use for updates meant for your church members.

Sliders slow down your website

Each slide adds more to your website load time. The longer your load time, the more people will abandon your website. 40 percent will wait no more than three seconds for a web page to render before abandoning the site. Each additional second results in losing another 7%.

Sliders don’t grab attention

Only 1% of the people actually click on a slider, which is usually the first slide. If only 1% of your visitors are responding to your slider, what use is it? You will be better off using your first slide as a banner image.

Sliders annoy your new visitors

Sliders don’t account for individual’s read speed. If your new website visitor is reading a slide and it changes on them, they get annoyed. This website is a good example of this: Should I Use A Carousel?

Sliders don’t always work on mobile

With 51% of website traffic being on mobile devices, it’s important that all of the elements on your website work perfectly on all devices. Sliders frequently cause issues on mobile devices.

Sliders are terrible for your SEO

Search engine optimization is essential for your website being found on search engines like Google. Sliders cause poor load times, bad user experience, and issues on mobile. All of these negatively affect your SEO.

  • “We have tested rotating offers many times and have found it to be a poor way of presenting home page content.” – WiderFunnel

  • “Sliders suck and should never be used on your website”
    Yoast SEO

  • “This is a serious problem. They divide the most important real estate of their website between offers. Nobody goes home happy.” –InstaPage

So, should you use a slider?

If you want your church website to be effective, you should not use a slider. You are much better off with a static image and copy.

Just to recap, here are the pros and cons of using a slider on your church website:

• Sliders focus on the wrong visitors
• Only 1% of people click on sliders
• Sliders slow down your website
• Sliders increase website abandonment rates
• People dismiss sliders as unimportant content
• Sliders don’t always work on mobile devices
• People get annoyed and confused by sliders
• Sliders are distracting

• None

Lose the slider, gain visitors.

– Matt

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