9 Powerful (And Free) Tools For Excellent Church Marketing

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9 Powerful (And Free) Tools For Excellent Church Marketing


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9 Powerful (And Free) Tools For Excellent Church Marketing


Effective church marketing doesn’t have to be expensive. There are several free tools out there that can help you create beautiful content and engage your audience. Some of my favorites are these 9 powerful (and free) tools for excellent church marketing. Take a look.

Canva

Want to make incredible designs for your church without any experience? Canva is the tool to use. In a couple minutes, you can design beautiful graphics to use on your social media accounts and website. There are a few limitations for free accounts but there’s more than enough to work with for making incredible designs for church marketing.

MailChimp

Email is an incredible tool for keeping your current attendees up to date and engaging possible new church attendees. MailChimp helps you collect email addresses and automate emails to everyone on your list. A great way to use this for gaining new visitors is to offer a free eBook on your website in exchange for an email. You can then send relevant and useful information straight to their inbox. MailChimp is free until you have over 2,000 people on your list. If building an email list has not been a part of your church marketing strategy, it should be now.

Grammarly

Grammer iz importent. I can’t count how many times I’ve read through a church’s “new members” page or blog posts and found typos and grammatical errors. That is not the best way to make a solid first impression. I have found Grammarly to be effective and it only takes seconds to use. All text in your church marketing material should go through a grammar check before going out to the world.

Hemingway Editor

Writing clear and easy to understand copy is essential for effective church website content. A blog post will not do much good if it people can’t understand it. The Hemingway Editor is a tool that helps you write more clearly.

Hootsuite

Social media can be a pain to keep up with for busy church leaders. But, it’s much easier to maintain your church’s 2-4 social media accounts when they are all in one place. HootSuite helps you do just that. You can simultaneously post to multiple social media platforms and avoid spending too much time trying to keep up with your church’s social media feeds. With the scheduling feature, you can even set up all of your posts for the week to go out automatically. This can save you a ton of time.

Unsplash

They say that a picture is worth a thousand words. While that may be true, if your image looks like it was taken with a potato, it’s not worth many good words. Unsplash is here to save the day. They have 1000s of free stock images which you can use for whatever you like. This also means you can stop stealing church website images off of Google.

Pexels

Pexels is very similar to Unsplash. Yet, both Pexels and Unsplash have unique images and search capabilities. I can’t say which is better since I use them about the same amount. With so many stock photos between these two websites, there’s absolutely no reason you should ever use a poor quality image in your church marketing efforts.

Sip

This is a very handy tool which I use day to day. let’s say you come across a color that you love and you want to use it in a social media post. Instead of trying to find a color that is similar, you can enable Sip and click on the color. Sip will automatically copy the color code to your clipboard so you can paste it in Canva or which ever design program you use. Voilà!

SumoMe

This handy app helps you build your church website’s reach and increase engagement. While you can upgrade to a paid account, a free account includes a ton of useful tools. Some of my favorite tools are the welcome mat, social sharing bar, and newsletter pop-up. An upgraded account comes with many other tools including the “heat map” which tracks your website visitor’s activity.

I hope that these 9 tools help you and your church create beautiful marketing content and engage more people.

– Matt



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